As business owners, it’s not uncommon to have to change direction or act quickly when something goes wrong. However, the world is experiencing something completely unknown and the effect that it is having on small businesses will be felt for years to come. Pivoting your business during COVID-19 can be done, and here’s how.
When people think of an online world they quickly think of giant global companies like Amazon and Airbnb. But it is important to remember that the shift to an online world as also affected the landscape for local businesses. The truth is that the customer journey for local businesses has had a major shakeup in the last few years and local SEO is more important than ever.
Are you new to video calling, or maybe just doing it more often than normal? Right now many people are forced to communicate via video calls on Zoom, Skype, Facetime and other platforms. Whaever you choose, here are some tips to help you look, and feel, professional.
While we can’t control the global crisis at hand, we can control our response to it. Here are 5 tips to help you create a plan for communicating the impact on your business and provide next-steps to your customers. 1-Show that you care! Everyone looks for increased connection during times of uncertainty. You can play a role […]
The days are getting longer and the temperatures are slowly climbing – that can only mean that spring is on its way! Much like you spring clean your homes, you should think about freshening up your social media channels. Here are some easy things you can do to spring clean your social media! Perform a […]
So many of us are gifted with an entrepreneurial spirit. There comes a time when we are done with the daydreaming and seriously start to weigh the pros and cons of taking the leap and starting your own small business. Perhaps you’ve worked endless hours after your 9-5 that it’s catching up to you but […]
Creating, maintaining and optimizing a Facebook Page in this day and age is something that every business should do. A business Facebook page becomes a place that many users (and potential customers) rely on for up-to-date information like hours, daily specials, photos and special announcements. This is why it is crucial to optimize your Facebook […]
New Year’s is the perfect opportunity to set some resolutions for your small business as we head into a new decade. What better chance to start fresh? Here are some things you can do to step up your game in 2020. Update Your Website Let this be the year you get that new website you’ve been […]
Let’s learn about hashtags work and how you can maximize them for your social media profiles! You’ve seen them all over your Instagram and probably Facebook too – but what do they DO? And how do they work? Until a few years ago, it was just a symbol we had on the keypads of our […]
There is no time like the present to start thinking about your social media for the upcoming holiday shopping season. This time of the year is when businesses make a lot of their profit compared to other seasons in the year. That’s why it’s important to get out there and start thinking about your social […]