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PAY PER CLICK ADVERTISING (PPC)

What is PPC Advertising ?

Are you looking for instant results for your marketing campaigns?

PPC aka Pay-Per-Click is a very successful online advertising trend due to its ability to reach potential customers and bring in quality leads. It uses a per click revenue model with an advertiser paying a fee every time a potential customer clicks on the Ad. and is known to achieve instant results from Day one of your marketing campaign.

Google Ads has dominated the paid advertising world for years. But with so much competition between businesses, CPCs on Google Ads are getting pretty competitive. In order to run a successful PPC campaign, it is essential to understand high performing ads, their bid-adjustments, retargeting traffic using display ads, and effectively segregating the keywords in the right set of Ad groups. Let’s not forget optimizing, tracking, and analyzing campaigns each day is a must to ensure you don’t burn your money! Now, this may seem quite overwhelming, but it is imperative to understand if you are looking to plan, implement and achieve success with Google Ads.

Our expertise in PPC, our continuous work on google dashboards and many coffee cups each day, we love getting more significant and positive ROI for our clients and have been proudly running many successful PPC campaigns!

The different elements we optimize while creating a PPC advertising campaign:

  • Ad relevance and quality score
  • Keyword Research
  • Keyword grouping
  • Campaign settings
  • Unique selling proposition
  • A compelling call to action
  • Ad extensions
  • Split testing
  • Effective landing page
  • Analytics and reporting
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Is Google Advertising right for you?

PPC is one of the most dominant digital marketing forms and can help you in more ways you can imagine. For starters, PPC can help you offer quick entry into the digital marketing ecosystem. It will provide you with results that are easy to measure and track. PPC advertising works exceptionally well with other marketing channels helps in boosting overall marketing results. It also provides you with a wealth of useful and insightful marketing data to help you make informed decisions.

Some of the most powerful benefits of using Pay-Per-Click advertising for your business are:

  • PPC is measurable and trackable and helps in informed decision making.
  • Tracks campaigns with complete transparency of every dollar amount spent.
  • Provides incredible targeting options.
  • Increases website traffic, sales and lead generation.
  • You only pay when the user clicks on Ad.
  • Get a second chance with missed connections.

Our Approach to PPC Advertising

Our approach to Pay-Per-Click advertising is extremely lead-focused. If you are looking for a faster and higher return on investment for your paid advertising campaigns, you will want to work with our Pay-Per-Click marketing experts. We have expertise in Google Ads, Bing Ads, social media advertising, and much more!

Our PPC marketing and management services involve:

  • Comprehensive keyword research:Extensive keyword research is vital to establish the right foundation for your PPC advertising campaigns. Comprehensive keyword research will ensure that your ads appear against the right online searches.
  • Effective Ad copy:We continuously work with you and keep you updated to produce the most effective Pay-Per-Click ads to help your business achieve better online conversions.
  • Landing page conversion Optimization:The landing page is where your target audience will land once they click on your ads. We create a tailored landing page for better customer conversions.
  • Split testing and comparison of Ad Groups:The best way to create a successful PPC advertising campaign is by running split testing to compare different sets of ads. It helps us to optimize and move money to put your money on the most effective and well-performing ads.
  • PPC Mini campaigns:We don't just start putting your money into big campaigns and hope things will turn out just OK. Instead, we create mini campaigns to test your audience, especially in your targeted state or city. Once we successfully create an effective small campaign to push specific products and services, we build on that to make effective and successful PPC campaigns.
  • Remarketing campaigns:38% of the companies using the Just-in-time marketing strategy have grown their revenue by 25%. Remarketing channelized through Paid Ads does just that! You can target these potential customers using the marketing campaign and help them return and complete the purchase or interact with you for your services.
  • Proof of ROI through detailed reporting:We are all about optimizing your PPC ad campaigns so that we can get the most out of your ad budget within the set time frame. We do that by using data tracking and analytics tools, which helps us create a detailed report for all your paid advertising campaigns, so you know exactly where your money is utilized!

Did You Know?

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  1. There are more than 6 billion search queries per day across the globe on search engines.

  2. The reach of PPC in google display network is vast. It reaches 90% of all internet users. And when you strategically combine search (free and organic called SEO) and display (paid online advertising called PPC ) you can reach almost every potential customer with PPC targeting.

Want to know more? Get in touch and book a strategy call Today!