We get it. Blog writing takes up A LOT of time and for a lot of people, it’s not exactly easy. Time and time again it just gets shoved to the side or put on the backburner. However, it’s one of the most effective ways to reach your target audience and be able to turn readers into […]
Have you ever really spent time thinking about your customer’s journey? Creating a “journey map” of the customer experience can really help you come up with ideas for marketing. Think about their journey from the time they think about purchasing your product or service, through use and the decision to repurchase or not. An example […]
If you’re an entrepreneur, you know. You put in the hours, often working days, evenings, weekends and even on vacation and still, time continues to be the biggest struggle. This is the price you pay to be your own boss. Just remember, we get as many hours in the day as Beyoncé, but it’s all […]
Having lots of followers on social media is great. But you need to find ways to convert these followers into customers. If you follow these tips, you’ll have more than just lots of followers. You’ll end up with an increase in sales revenue and cash in the bank. Work on Engagement First Many small businesses […]
Reviews, reviews, reviews! This seems to be a common topic for me this past couple of weeks with my clients. I know that it can be scary putting your business “out there” but there are some serious benefits. We all know that most consumers will research a company before purchasing anything from them. When they […]
Leveraging the power of social media is a great way to build a brand because it serves as a direct line to your target audience and communicates with them in real-time. When done correctly, brand storytelling allows businesses to build a brand personality and associate emotion with a brand which creates a personal connection with […]
Feeling stuck in the mundane routine of her nine-five job, Hayley Davidson found a way to brighten up her life through embracing her life-long sewing skills and passion for styling hair. After months of putting in endless hours outside of her day-job, Davidson is now the proud creator of Bangs & Braids, a hair accessory […]