To say that Google is a search engine giant would be a gross understatement. Simply put, since its inception in 1998, it has become the undisputed champion of search engines and has practically monopolized the service to the point that its other competitors don’t know how to compete.
It would not be a stretch to say that other search engine platforms might also be using Google to solve their problems.
Google My Business was launched in 2016. But what is it, and is it really good for your business? Let’s find out!
According to Google (oops!), Google My Business is an online marketing platform that brings sellers and interested buyers on one webpage. It essentially makes the world a huge marketplace where an ad for your business can reach a person looking for just that product/business.
A world of ease at your feet, Google My Business, is subtle and classy. The ads appear on the search results’ knowledge section and can be tailored to include your location, pictures of the venue, your phone number, and even some other details like store timings and reviews by satisfied customers. Because the email or phone information is included in the ad, prospective customers may contact you to know your business better and hire or use you for their needs. If you feel like something is missing or incorrect, the ad information can be edited in real-time.
You can even add “Order Now,” “Buy,” “Sign Up” buttons with your ad to redirect customers to your webpage in the blink of an eye.
Customers can also use the “Save” button to come back to explore your business in-depth at a later time.
Let’s be honest: nobody’s watching TV, and newspapers have become ancient. Successful marketing campaigns can no longer be run on these forms of media.
Other than the fact that no other platform has quite the audience Google does, Google My Business has a wide variety of options so that your ads look exactly the way you want them to look.
The “What’s New” posts are perfect for ads that need to update the new business development audience or share new glowing customer reviews with them. If your ad is in the “Events” section, it can talk about festivals, sales, or seasonal deals that you may be putting up.
Google ads have also become pretty relevant and are tailored to reach the exact audience that makes up your target demographic. They also track the time a user takes to peruse your ad and sort audience members out by degree of interest. This means that your ads go to precisely the type of customer you are looking for.
This is a no-frills type of arrangement. You do not need elaborate ads that puncture the budget of your business. Google My Business tells you how to spend your money, when to spend it, and whom to spend it on, so you invest in attracting the correct audience right from the start.
It connects you to a relevant audience with affordable ads that give you the luxury of choosing any media type you feel comfortable using. Want to post incredible pictures of the ambiance surrounding your location? Want to use a gif instead of a video? You’re very welcome to do so.
If you have a business and want to run ads that show undeniable results, Google My Business is one of the savviest ways to do so.
Contact Van Patter Group today to know more about our services and how they can contribute towards your business’s success!