When we think about search engine optimization (SEO), it’s easy to get caught up in keywords, backlinks, and metadata. But if you’re ignoring User Experience (UX), you’re missing one of the most powerful levers for boosting your rankings. At Van Patter Group, we believe that great design and great SEO go hand in hand—and UX is the bridge between them.
🧠 What is UX, Really?
User Experience (UX) refers to how people interact with your website—from how fast it loads, to how easy it is to navigate, to how enjoyable the overall experience is. A clean layout, intuitive structure, mobile responsiveness, and fast performance all contribute to positive UX.
🚀 Why Search Engines Love UX
Search engines like Google now place high importance on how users behave once they land on your site. Metrics like:
- Bounce rate
- Time on page
- Click-through rate
- Mobile usability
- Core Web Vitals (load speed, interactivity, visual stability)
…all directly influence how your site ranks. In other words, if visitors don’t like using your website, Google doesn’t either.
🔍 UX & SEO: A Two-Way Street
Good UX improves engagement, which in turn boosts SEO. For example:
- A well-placed call-to-action (CTA) increases conversions.
- Clear navigation encourages visitors to explore multiple pages.
- Fast load speeds reduce bounce rates.
- Mobile-friendly design expands reach and improves rankings.
At Van Patter Group, we design websites that don’t just look good—they perform. Whether you’re launching a new brand or refreshing your current site, we focus on both design and functionality to help you rank higher and convert better.
✅ Signs You May Need a UX Refresh
- High bounce rate
- Poor mobile performance
- Slow page speed
- Confusing navigation
- Visitors not converting
If any of those sound familiar, it may be time for a UX-first website refresh.
📈 Want Better SEO? Start with UX.
We’ll help you evaluate your website with a fresh lens—optimizing it for your users and search engines. Let’s make your site easier to find and better to use.
👉 Book a free website audit or email heather@vanpattergroup.com to get started.