If you’re a solopreneur or running a small marketing team, managing your presence on LinkedIn can feel overwhelming. Should you focus on building your personal profile, or grow your Company Page? Is one better than the other?
The truth is, it’s not an either/or decision—it’s both.
The strategy of using your personal and business presence on LinkedIn in tandem is not new, but it’s gaining traction for good reason. LinkedIn expert Michelle J. Raymond outlines this well in her Power of Two model, from The LinkedIn Branding Book. But this approach is also widely recommended by LinkedIn strategists and marketing professionals across the board.
At Van Patter Group, we call it a combined strategy—and it’s one of the smartest ways to build credibility, reach your ideal audience, and drive measurable results.
Why It Works
Your personal profile builds trust. People connect with people, not logos. When you share stories, show up consistently, and engage with others, your reach expands naturally.
Your Company Page, on the other hand, builds authority and brand visibility. It’s where you share insights, showcase your services, and position your business as a thought leader in your industry.
Used together, they reinforce each other—doubling your visibility, reach, and credibility.
Real-World Example
Let’s say you’re a digital marketing consultant. You might post from your personal account about a recent client win or an industry trend you’re noticing. Then, your Company Page shares a deeper-dive blog post, a client testimonial, or a promotional offer.
This coordinated approach lets you:
- Build personal trust while reinforcing brand legitimacy
- Show up in more feeds and with more frequency
- Reach both peer networks and potential clients
- Encourage engagement across multiple touchpoints
Tips to Make the Most of It
- Use your personal profile to lead the conversation. Share insights, stories, behind-the-scenes content.
- Let your Company Page be the resource hub. Post thought leadership content, case studies, or team updates.
- Cross-share content thoughtfully. Don’t just copy/paste. Reframe the message for each audience.
- Be consistent. Show up regularly from both profiles to build recognition and stay top of mind.
Need Help Building a Cohesive LinkedIn Strategy?
Whether you’re just starting out or trying to revive a sleepy Company Page, we can help. At Van Patter Group, we work with entrepreneurs and small businesses to create digital strategies that actually work, including full-service LinkedIn content planning and management.
Let’s build your brand—together.
📧 heather@vanpattergroup.com to book your free consultation.