Leveraging the power of social media is a great way to build a brand because it serves as a direct line to your target audience and communicates with them in real-time. When done correctly, brand storytelling allows businesses to build a brand personality and associate emotion with a brand which creates a personal connection with consumers. To tell the story behind your brand follow these tips.
1. Find your brand voice
Your brand voice is the vocabulary, tone, and approach you take when communicating on all social media channels. Keeping this voice consistent is key. If you are changing the way you sound every time you post, your message will be less clear and more forgettable. To develop a unique brand voice, you should take a look at your target market and speak their language. For certain professionals such as attorneys or accountants, their voice should be clear, concise and gain the confidence of followers. On the other hand, if you are selling skateboards, it would make sense to be less serious, use terms that the community can relate to and try to engage in some fun.
2. Use imagery that’s personal and powerful to your brand
Good imagery takes the consumer through a visual journey. It’s a powerful way of telling your brand’s story across social platforms. It is not always possible to use personal photos so try to brand any stock photos that you choose. Simple tools, like Canva, will help you make the photo “yours”. Adding your logo, a hashtag or other features will personalize any photo. One size doesn’t fit all, so know your audience and use the best visuals that work within the confines of a particular social media platform.
3. Don’t get stuck in a social niche
If you’re socially niche, your stories become unattainable for many. The stories that are relatable to a wide group of people are the most effective. Telling a brand story on social media means that you have to engage the average social media user, yet stay unique. You want to be careful not to alienate potential customers, be inclusive and keep it simple. If we look at blockbuster hits like Star Wars, it is the mass appeal that really helped them hit the jackpot. Find something in your story that people can relate to and run with it.
To succeed on social media you have to embrace storytelling. Learning how to appeal to human emotions through storytelling can be of great help when it comes to winning more clients and expanding your reach beyond the confines of your marketing campaigns. Everybody loves to hear a good story. If you are unsure where to start, contact Van Patter Group to support you in creating your brand voice.