In our previous instalment, we discussed how to start a blog, one of the fastest growing methods for sharing information on the internet with a chosen audience. Once you have chosen a name, platform, and host for your blog, you can get creative with design and theme elements that fit your writing style. These will include the layout of your blog, the background, and images you will use and what the static pages will look like.
Writing and publishing your very first post is the next step and if this is your first time, you may be nervous about what that looks like. Recalling the suggestion that bloggers should be connected to their topics with personal knowledge and understanding, your first few posts are most likely to be centred on your areas of expertise and the parts of your personality that make you interesting and unique. But what happens after that?
Your content, the stories you tell, will be the primary way you engage your site visitors and keep them returning to your page for more. Each of your posts should be appealing, interesting, and informative. The length will be determined by you but keep in mind that people aren’t on your page for snippets—they are looking for something with length. You should feel comfortable mixing up the tone and the topics for variety but be sure to include the following:
Choose the interval at which you will submit blogs (weekly, bi-weekly) and stick to it. You cannot build followers if you wait months between posts, and it helps people to know when to expect your next installment!
Once you’ve started your blog, the next step is to get readers. Start with your friends, family, and coworkers. Ask them to follow your blog and for help building your following. Be grateful for their help. Social media is one of the easiest methods of promotion and has the potential to send you viral, but don’t spoil it. Ensure you have accounts with the top social media sites and post links for your new content, but also ensure that you are engaging with readers, posting other content, and are active in blogging communities. You can start to create an email list, with your visitor’s permission, to notify them of when you have new content posted.
Practicing optimization on your blog posts is a whole other level of promotion. This process includes the use of certain phrases, using categorization, header tags, and permalinks. Check out some of our other blogs on SEO optimization for more information and reach out to us at Van Patter for more help on this topic.
While providing information to others, sharing knowledge, and attracting visitors is reason enough to start a blog, there are ways to make money from your blog that you may not have considered. Selling your own products and services is an excellent way to boost income. Selling affiliate products or earning a commission from a product that readers learn about from your site, can be very lucrative but you must disclose that you are an affiliate on your blog.
Expanding your products to include videos or e-books for sale can make you a great income with very little in overhead costs. Did you know that e-courses are one of the most frequently purchased digital products? Perhaps you have a skill to share that you could package as a course for sale. Once you have a significant following, selling memberships and advertising space are two other options you can consider. Keep in mind that it takes an average 6-12 months to have enough followers to start making any regular income from blogging.
At Van Patter Group, we understand the countless ways that blog writing can promote and boost your business. Reach out to us today to learn how to attract quality visitors to your site. We would be happy to help you get started!