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Small Business

How to Position Yourself as An Expert

You might have been surfing through YouTube or Instagram or any one of the gazillion other social media options available and come across a post that at best can be described as “lame.” The content is clearly copied, the pictures have been edited, and the thumbnail too obviously a clickbait. You may have even come...
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Facebook vs. Google: Where Should I Spend My Advertising Dollars?

Facebook vs. Google: Where Should I Spend My Advertising Dollars?

The digital revolution has changed the way marketing works. TV made print ads obsolete, and within a decade, the TV itself will have little to no viewership. In fact, even though network TV shows are picking up in terms of pace and popularity, these are watched mostly on mobile and laptop screens.
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How to Select the Best Digital Marketing Agency

How to Choose the Right Digital Marketing Agency for Your Business?

Advertising has been revolutionized over the last decade. Marketing a product or service has become more personalized, and the approach is less “textbook” than previously made formulaic TV and print ads. Most marketing now happens on social media. YouTube ads interrupting your recipe video, anyone?
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Why Online Reviews Are Important

Why Online Reviews Are Important To Your Business

Reviews, reviews, reviews! This seems to be a common topic for me this past couple of weeks with my clients. I know that it can be scary putting your business “out there” but there are some serious benefits. We all know that most consumers will research a company before purchasing anything from them. When they...
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Pivoting Your Business During COVID-19

Pivoting Your Business During COVID-19

As business owners, it’s not uncommon to have to change direction or act quickly when something goes wrong. However, the world is experiencing something completely unknown and the effect that it is having on small businesses will be felt for years to come. Pivoting your business during COVID-19 can be done, and here’s how.
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Why Should I Post to Google My Business?

Why Should I Post to Google My Business?

To say that Google is a search engine giant would be a gross understatement. Simply put, since its inception in 1998, it has become the undisputed champion of search engines and has practically monopolized the service to the point that its other competitors don’t know how to compete.
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