Pay Per Click Guide
When people think of an online world they quickly think of giant global companies like Amazon and Airbnb. But it is important to remember that the shift to an online world as also affected the landscape for local businesses. The truth is that the customer journey for local businesses has had a major shakeup in...
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How to Look Your Best on Video Calls blog
Are you new to video calling, or maybe just doing it more often than normal? Right now many people are forced to communicate via video calls on Zoom, Skype, Facetime and other platforms. Whaever you choose, here are some tips to help you look, and feel, professional.
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Spring Clean Your Social Media
The days are getting longer and the temperatures are slowly climbing – that can only mean that spring is on its way!  Much like you spring clean your homes, you should think about freshening up your social media channels. Here are some easy things you can do to spring clean your social media! Perform a...
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Starting a Small Business
So many of us are gifted with an entrepreneurial spirit. There comes a time when we are done with the daydreaming and seriously start to weigh the pros and cons of taking the leap and starting your own small business.  Perhaps you’ve worked endless hours after your 9-5 that it’s catching up to you but...
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Creating, maintaining and optimizing a Facebook Page in this day and age is something that every business should do.  A business Facebook page becomes a place that many users (and potential customers) rely on for up-to-date information like hours, daily specials, photos and special announcements.  This is why it is crucial to optimize your Facebook...
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Small Business Resolutions for 2020
New Year’s is the perfect opportunity to set some resolutions for your small business as we head into a new decade.  What better chance to start fresh? Here are some things you can do to step up your game in 2020. Update Your Website Let this be the year you get that new website you’ve been...
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Learn How Hashtags Work
Let’s learn about hashtags work and how you can maximize them for your social media profiles!  You’ve seen them all over your Instagram and probably Facebook too – but what do they DO? And how do they work? Until a few years ago, it was just a symbol we had on the keypads of our...
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There is no time like the present to start thinking about your social media for the upcoming holiday shopping season. This time of the year is when businesses make a lot of their profit compared to other seasons in the year. That’s why it’s important to get out there and start thinking about your social...
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To Blog or Not to Blog
We get it. Blog writing takes up A LOT of time and for a lot of people, it’s not exactly easy.  Time and time again it just gets shoved to the side or put on the backburner. However, it’s one of the most effective ways to reach your target audience and be able to turn readers into...
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How a Customer Journey Map can help you create content
Have you ever really spent time thinking about your customer’s journey? Creating a “journey map” of the customer experience can really help you come up with ideas for marketing. Think about their journey from the time they think about purchasing your product or service, through use and the decision to repurchase or not. An example...
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