We get it. Blog writing takes up A LOT of time and for a lot of people, it’s not exactly easy.  Time and time again it just gets shoved to the side or put on the backburner. However, it’s one of the most effective ways to reach your target audience and be able to turn readers into paying customers – or in other words, grow your business. Here is why you as a small or large business should be blogging!

Boost Search Engine Optimization

When you write a blog, you are giving search engines new content to work with. Millions of people each day type in the search bars of those engines and you never know who could be looking for your product or service. Therefore, it’s important to blog to be able to reach a larger audience.

 

Build Relationships

The thing with blog writing is that you have this platform to be able to share whatever you’d like. It could be by talking about your business and providing a solution to a problem. It could be a story that will bring you closer to your readers, an explanation of your service, or a review of a product. Your readers will know to trust you as you build this relationship with them. Keep it consistent to in order to keep your readers engaged.

 

Share Share Share

When you scroll through social media platforms, think about how many articles you come across in just a short period of time. That could be you! When people read your articles or search for your keywords, you are giving them something to share.  You could become a leader in your industry.

 

At Van Patter Group, we produce relevant content for our customers that can grow your audience and build trust with your clients.  Follow us on Facebook, Instagram and LinkedIn for more tips and to learn more about growing your business.