When people think of an online world they quickly think of giant global companies like Amazon and Airbnb. But it is important to remember that the shift to an online world as also affected the landscape for local businesses. The truth is that the customer journey for local businesses has had a major shakeup in the last few years and local SEO is more important than ever.
What’s interesting now is how online marketing is actually driving offline sales. Even if a local business is recommended by a friend, today’s customer will still check out the business online before they contact them.
High-performing local businesses have figured out just how important investing in local search marketing actually is. Not investing in your online visibility is no longer an option for any businesses looking to grow their revenue.
Here are some stats that really highlight the importance of Local Search Results and having a strong online brand;
46% of all Google searches are looking for local information. (Source: GoGulf)
72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. (Source: Think with Google)
Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
Search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)
92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
One of the biggest reasons companies struggle is because they simply fail to adapt their businesses to succeed in this new online-first landscape. We help companies make that transition. Our ultimate goal is to help you generate more leads online, whether that’s by getting more online sales, phone calls, emails or walk-ins.
Support@vanpattergroup.com Heather Van Patter (905) 391-0085